Beginning with a strong foundation in the hospitality industry, Ori made a notable impact in Philadelphia’s bar scene, training over 10,000 bartenders and mixologists and designing events for Fortune 500 companies, Big 4 accounting firms, and Ivy League universities. This rich background naturally transitioned into consultative sales and demand generation, leading to the creation of a marketing agency focused on crafting effective demand generation strategies and consulting services for clients across various sectors. Now, as part of Manos Health, Ori leads a comprehensive suite of demand generation solutions specifically tailored to the healthcare sector, including private infrastructure for cold outreach, omnichannel paid media campaigns, website optimization through advanced tools, sales training, and content consulting. By constantly evolving these solutions to meet the ever-changing market dynamics, Ori focuses on reducing customer acquisition costs and driving measurable growth. With a particular emphasis on the Pharma, Private Equity, and Funded Startup sectors, Ori is dedicated to helping healthcare businesses thrive through innovative marketing strategies and a consultative approach that aligns with each client’s unique needs.